Monday, November 30, 2009

Under 250: The Goods: Live Hard, Sell Hard


Jeremy Piven plays fast-talking salesman Don Ready, who specializes in closing the deal in the clunkily titled comedy The Goods: Live Hard, Sell Hard. The film itself is just as clunky, relying on absurd vulgarities, the slightest shred of spent plot, and an unstoppable breakneck momentum that sends the film careening into a head-on collision with its viewer's intelligence. When Ready and his team take on a small town car dealership on the verge of financial collapse, they find themselves slipping into some strange new relationships with the owner's (James Brolin) family and employees. So, you know, there are weird and awkward moments as they sit in the pressure cooker of having to sell 200-something cars in a single weekend. The plot doesn't touch the social commentary involved in such economic woes, in fact, it never really gets close enough to any single storyline to make a point or give us a solid character. As a quick distraction, it's alright if you don't mind some repetitive eye rolling. It has the right cast to be slick, with Piven typecast as the Ari Gold character, but is ultimately a phenomenally dumb and mediocre disappointment. For a movie about selling everything, it shoots right for the middle of the road and forgets (or fails) to sell itself.


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