The moment I became really excited about seeing The World's End was when I got home late last Friday night and decided it was desperately important to re-watch Scott Pilgrim for the umpteenth time. As the film played, I ran the numbers and realized that Edgar Wright may have the strongest track record making films I really, really like (without caveats, qualifications, etc) of any director...ever. Granted, Wright only has a handful of films to his name (and the excellent Spaced), but all of them are rather wonderful. Scott Pilgrim is admittedly my personal favorite for a host of reasons that come down to raw individual appeal, but each of the three flavors in the Cornetto trilogy are near-genius plays with the fluidity of genre and, of course, brilliant satires. It's important to note, perhaps, that Shaun of the Dead, Hot Fuzz, and The World's End are not parodies of the genres they replicate, they're not in the business of sending things up so much as they are of using time-tested genre archetypes to their advantage. Each of Wright's Cornetto films has quite a bit to say about placid surfaces, workaday life, and 'good country people'. The World's End may be the loudest speakerbox of them all, but an appraisal of message over material would be a shameful waste.